1. Detailed item description and high quality photos: remember that when a person
buys something from eBay, they don’t actually get to see, inspect and try out the item
they are buying. This is why good photographs are a huge part of attracting bidders. The
better your photos are the more likely it is that people will bid on your items.
That is why you should have multiple photos of the item you have up for auction. You
need to show every part of the product in your photos. So the visitor can see what the
product he/she is about bid on looks like. Remember, if the visitor was in a store they
would get to see the product from all angles.
Remember the saying; a picture is forth a thousand words. On eBay its worth two
thousand! You need good, clear photos in order to maximize the efficiency of your
listings. And to take good, clear photos you will need a good camera. If you want to sell
small products like watches, jewelry, MP3 players, palm pilots and other compact
products you will need to take very close up pictures, for that you need a camera that is
cable of small detailed photos.
The pictures in your listings need to compliment the product you’re selling and make it
look beautiful. For that you need to take the photos in good lighting and at an angle that
shows off your product’s good looks. If your camera is of cheap quality, the pictures
might turn out blurry. Combine blurry pictures taken at bad angles with bad lighting and
your product can turn out looking worth half of your asking price.
Having clear, detailed pictures that compliment the product you are selling will create
more value. Pictures that make the product look great will also grow the desire your
visitor has to buy the product. Desire is big, and pictures that show the product in all its
glory will definitely create more desire.
What you also need to do when you are putting something up for auction on eBay or
trying to sell something on Amazon (or anywhere on the internet for that matter).
Describe the product you are selling in as much detail as possible. I mean mention
everything about the product. Mention the color, weight, size, texture, features,
accessories, condition, warranty, box size etc.
You need to not only mention everything, but explain what it all means as well; don’t just
say “this camera comes with X2r-c finder scope” say “this camera comes with X2r-c
finder scope which allows you to take pictures at night and improves the quality of
photos you are taking by 50%”. You need to make your description simple to understand
because if you don’t; you might confuse your potential costumer, and most people hate
being confused.
Confusion can lead to frustration, and if your potential costumers get frustrated; all they
have to do is click the back button on their web browser, and boom; you’ve just lost a
bid.
So remember; your costumer doesn’t have the chance to actually see, feel and inspect the
product they are buying from you, and that can fill their head with doubt (BAD!). So
make sure you have a clear, detailed and easy to understand description.
2. Offer shipping discounts: The number one reason why most people refuse to buy
products over the internet is because they believe the shipping charges add too much to
the overall cost of the product. If this is the number one reason why people won’t buy
from you; offer shipping discounts.
Most power sellers offer combined shipping discount. This means that if you buy more
than one item from the seller; they will ship the items together instead of separately, and
that can save the costumer a lot of money.
To almost everyone that buys products off of the internet; shipping charges are a pain in
the butt. That is exactly why you should offer to ease their pain in the form of shipping
discounts and NEVER over charge on shipping and handling. Some people get the clever
idea to over charge on shipping to make a profit. This is an extremely bad idea, and it can
severely decrease the number of bids your auctions receive and the price they close at.
Remember; shipping charges are a pain in the butt, offer to take the pain away and you
will be rewarded with extra bids, and bids translate into dollars.
High quality photos, professional graphics, 100% money back guaranties and shipping
discounts will work not only on eBay, but on yahoo, Amazon, your own website etc. Just
because I chose to use eBay as a basis for explanation doesn’t mean that the advice in this
list can’t be applied to anything else.
I think you will agree that most of the methods to improve your sales featured in this list
require very little effort. Be that as it may; professional graphics and strategically timed
auction listings alone can increase the number of bids your auctions receive by up to 25%
each (combined total of 50%).
The methods and advice in this book are simple and easy ways to dramatically increase
your profits and everything in this list is worth applying many times over.
Now that you know what to do, go and do it!! Because if you don’t; nothing will change!
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